As 2022’s most profitable Okay-pop debut with the triple-punch launch of shock singles “Consideration,” “Hype Boy” and “Cookie,” NewJeans have adopted up with the brand new observe “Ditto” that exhibits off a cooler and extra refined pop method appropriate for the winter months.
Whereas their NWJNS EP was extra targeted on effervescent pop hooks fitted to the sunshine, “Ditto” is extra refined whereas remaining true to the candy model NewJeans established firstly. Over a tender, chopped-staccato beat considerably harking back to the Baltimore membership model, members Minji, Hanni, Danielle, Haerin and Hyein combine eerie, dulcet harmonies with enjoyable and quick melodies to match the breakbeat. The quintet spill in regards to the rush of hoping to take the following step in a relationship and having their emotions reciprocated: “I don’t need to keep within the center, such as you just a little/ Don’t need no riddle…/ Say it again, oh say it ‘ditto’/ I would like you so I would like you/ So, say it ‘ditto.’”
Whereas Danielle wrote on “Consideration” and Hanni wrote on “Hype Boy,” this time eldest member Minji helped write “Ditto,” giving three of the 5 members songwriting credit simply 5 songs into their profession. Because the group informed Billboard in an earlier interview, NewJeans label CEO Min Hee Jin offers the group “loads of alternatives to take part” in numerous methods of their music regardless of being so new within the trade.
Similar to how “Hype Boy” and “Consideration” had been launched in a number of music video variations to assist inform the group’s tales, “Ditto” comes with two completely different visuals. The video’s “Aspect A” and “Aspect B” variations each deal with a glance again to the 5 NewJeans members taking part in and dancing in youthful faculty days alongside a sixth, faceless good friend in an arm solid who tends to document their dance rehearsals. Whereas the viewer by no means will get to see the sixth good friend’s face totally, we comply with her journey which features a crush on a schoolmate and reminiscing on her time with the ladies by trying by outdated VHS tapes as an grownup.
Visually, the “Ditto” video does a unbelievable job in capturing not simply the know-how center floor of the ’90s/’00s, the place recollections lived on fuzzy video cameras and grainy VHS tapes, however within the loneliness and awkwardness one can really feel in adolescence, even when surrounded by buddies. Lyrically, “Ditto” may be initially considered a few romantic crush, however the visible presents the opportunity of hoping a brand new good friend reciprocates your emotions to take a friendship to the following degree too.
As beforehand reported, “Ditto” is NewJeans’ pre-release buzz observe forward of the brand new single “OMG” dropping on Jan. 2. Take a look at each the “Aspect A” and “Aspect B” variations of “Ditto” beneath: