Earlier this month, Grupo Frontera landed a serious collaboration with Carin León, ensuing of their newest single, “Que Vuelvas.” Composed and produced by Edgar Barrera, the heartfelt observe debuts at No. 15 on Billboard‘s Sizzling Latin Songs chart this week — and in lower than two weeks since its launch, its video has amassed practically 10 million views on YouTube, and is rapidly changing into a preferred sound on TikTok.
The group can be concurrently making the rounds with two Fuerza Regida collabs, referred to as “911” and “Bebe Dame,” proving that they’re Música Mexicana’s “it” boys proper now.
However this time final 12 months, Frontera — a six-man ensemble comprised of Adelaido “Payo” Solis III (vocalist and bajo quinto participant), Juan Javier Cantú (vocalist and accordionist), Julian Peña Jr. (percussionist and animator), Alberto “Beto” Acosta (bajo quinto), Carlos Guerrero (drums), and Carlos Zamora (bass) — was merely a neighborhood band from the Texas border city McAllen, creating music as a interest and acting at household gatherings.
“All of us had our personal jobs and didn’t actually do issues as a bunch,” Cantú tells Billboard, expressing that when they took the challenge significantly firstly of 2022, nice issues started to occur.
The indie Mexican group formally launched this March with an independently-released debut EP that contained 4 cowl variations of timeless pop songs, comparable to Diego Verdaguer’s “La Ladrona.” But it surely was a one-off launched only a month later — their norteño rendition of “No Se Va,” a 2019 single by Colombian folk-pop group Morat — that catapulted them to fame.
Up to now, the music video has practically 170 million views on YouTube, and the sound has a whole bunch of hundreds of creations on TikTok, the place it first gained momentum. “No Se Va” debuted on Sizzling Latin Songs in September, and scored the group their first prime 10 hit on the chart, peaking at No. 3. The observe additionally grew to become solely the fifth regional Mexican music to hit the Billboard Sizzling 100 within the chart’s historical past, and topped Latin Digital Tune Gross sales for one week in October.
“Actually, I believe it was the seasoning that we put with the congas,” Cantú says of the duvet’s runaway success. “It doesn’t sound like your typical norteño music; in truth, it appears like one thing recent with that reggaetón vibe.”
And it’s exactly that — the group’s “recent Norteño sound” — that’s making huge waves within the music trade.
“The group’s attraction could be very straightforward,” assures Peña Jr. “We’re trending, we’re shifting up, and we’re doing nice music that everybody likes. We’re creating music for individuals of all ages. We’re making romantic songs which you can dedicate. I really feel that numerous artists proper now need to launch love songs versus celebration songs, and that’s why they need to work with us.”
Since their reputation skyrocketed earlier this 12 months, Frontera has bought out reveals in Texas, Georgia, North Carolina, California, and Mexico, to call just a few. In addition they closed the 12 months with over 125 million streams on Spotify, and established a relationship with the McAllen-based hitmaker (and Latin Grammy winner) Barrera, who’s engaged on the group’s upcoming music. Frontera is managed by Victor Ruiz (founding father of indie file label VHR Music), who additionally serves as its reserving agent.
“You’d assume we’ve been taking part in collectively for 10 years, however we’ve solely been out for a few months,” Cantú notes. “I nonetheless can’t imagine every thing that’s taking place to us.”
Under, study extra about this month’s Billboard Latin Artist on the Rise.
Names: Adelaido Solis III, Alberto Acosta, Carlos Guerrero, Carlos Zamora, Juan Javier Cantú and Julian Peña Jr.
Ages: 19 to 32
Advisable Tune: “Que Vuelvas” (with Carin León)
Largest Achievement: “To date, it’s been two [different career achievements],” Peña Jr. says. “A vital one for us was our live performance on the Auditorio Citibanamex in Monterrey. That is the place artists comparable to Luis Miguel and Juan Gabriel have carried out, and it was a dream come true for us. The opposite huge accomplishment is that we’re managing to interrupt away from being only a ‘one-hit marvel’ group.”
What’s Subsequent: “We plan to go worldwide in 2023, and have already got two very huge and vital collaborations lined up,” he provides. “We’re additionally going to announce the tour. Hopefully the primary week of January, everybody will already find out about Grupo Frontera’s first-ever tour.”