Justin Bieber H&M Merch Pulled After Star’s Criticism – Billboard


H&M has reportedly pulled a set of Justin Bieber-inspired merchandise following the pop star’s claims that the merchandise weren’t accepted.

“Out of respect for the collaboration and Justin Bieber we have now eliminated the clothes from our shops and on-line,” the retail clothes firm mentioned in a press release, the BBC reported Wednesday (Dec. 21).

On Monday, Bieber wrote on his Instagram Story that H&M was promoting unapproved objects that includes his picture and track lyrics. The merchandise, which appeared on the corporate’s web site, included a tote bag, a sweatshirt, a sweatshirt gown, and extra.

“I DIDNT APPROVE ANY OF THE MERCH COLLECTION THAT THEY PUT UP AT H&M,” the 28-year-old singer wrote, including that it was achieved “all with out my permission and approval SMH I WOULDNT BUY IT IF I WERE YOU.”

“The H&M MERCH THEY MADE OF ME IS TRASH AND I DIDNT APPROVE IT DONT BUY IT,” Bieber emphasised in a second Instagram Story.

Billboard acquired a press release from H&M on Monday night, noting that the corporate had acquired permission to promote the merchandise.

“As with all different licensed merchandise and partnerships, H&M adopted correct approval procedures,” an H&M consultant wrote.

Billboard has reached out to reps for Bieber and H&M for additional remark.


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