“Out of respect for the collaboration and Justin Bieber we have now eliminated the clothes from our shops and on-line,” the retail clothes firm mentioned in a press release, the BBC reported Wednesday (Dec. 21).
On Monday, Bieber wrote on his Instagram Story that H&M was promoting unapproved objects that includes his picture and track lyrics. The merchandise, which appeared on the corporate’s web site, included a tote bag, a sweatshirt, a sweatshirt gown, and extra.
“I DIDNT APPROVE ANY OF THE MERCH COLLECTION THAT THEY PUT UP AT H&M,” the 28-year-old singer wrote, including that it was achieved “all with out my permission and approval SMH I WOULDNT BUY IT IF I WERE YOU.”
“The H&M MERCH THEY MADE OF ME IS TRASH AND I DIDNT APPROVE IT DONT BUY IT,” Bieber emphasised in a second Instagram Story.
Billboard acquired a press release from H&M on Monday night, noting that the corporate had acquired permission to promote the merchandise.
“As with all different licensed merchandise and partnerships, H&M adopted correct approval procedures,” an H&M consultant wrote.
Billboard has reached out to reps for Bieber and H&M for additional remark.